Written By: Daniel Lord
Young people are often pulled towards work in the creative economy for many reasons: the excitement, the exposure, the freedom of expression, but for a long time it was thought that pursuing these careers would not be sustainable. This is not necessarily true. The creative sector is becoming an increasingly achievable option for young people entering the workforce. In fact, it is growing at twice the rate as the economy overall. Also, the nontraditional employment structures of the Arts can offer a needed alternative to people who don’t thrive on a 9 to 5 schedule. Because of this, we think that supporting young people with their desires to enter the creative workforce is a great option when beginning to plan for their life post high-school.
A lot of people think that the only way a person can thrive financially in the creative sector is to be a household name, whether this is a famous actor, author, musician or visual artist. As such, this career path shouldn’t be followed because the chances of that happening are so small. This is a common misconception, as there are a number of career paths and opportunities that allow people to support themselves comfortably that might not be as evident at first glance. Behind every successful musician is an instrument tech, a recording engineer, and a marketing team. For every one creative that you see in the media, there is a whole team of other creatives supporting them in ways you might not even think of.
Despite a lot of these art forms being so prominent on social media, the radio, and TV, access to entering these careers can be difficult, or even seemingly nonexistent. Resources for young people to learn the ropes of these fields are often difficult to access. When they are available, they are usually not a focus or priority. The Creative Economy is often disconnected from traditional workforce training models because it's perceived as having an entrepreneurial nature, and primarily consists of less stable gig work.
Regardless, the lack of resources and support does not prevent our students from gravitating towards these careers. We find that instead of trying to stop them from actualizing their dreams, we should listen to them, and provide them with guidance so that they can make informed decisions about their post high school plans. We do this in a number of different ways:

Concert Creators
In our Concert Creators Class, located at One Art Community Center in West Philadelphia, we help our students learn all the essential non-music skills needed to run a venue. This includes everything from ticketing and promotion, to stage lighting and running the sound board. Promoters and sound engineers are vital to the creative community even though they may not be the ones with their names in light.

Ready for the Future
Our Ready for the Future space is a recurring part of our after school programs that focuses on college and career readiness. We feature guest speakers from different career fields, including the creative economy, to teach students about different opportunities they might not know about otherwise. On a recent college visit trip we showcased the Community College of Philadelphia’s new recording studio. In the past we paired up with a Berklee School of Music recruiter to build a pipeline for our students who were interested in a more academic pursuit of music.

MakersLab
MakersLab is a section of our programs that students rotate through that allows them to grow their graphic design skills by creating tickets and flyers for shows, and even album covers for their original music. We teach students how to use the software needed to create content, a skill that can carry into both their personal lives and potential careers.

Community Partnerships
Recently we’ve started to focus on creating community partnerships with other organizations doing similar work in our community, like the Highmark Mann Center Music Industry Apprenticeship Program. Interns receiving hands-on technical experience through the program attended our Summer Showcase at Kensington Health Sciences Academy in July to help with lighting and sound.

We’ve noticed that a lot of students in our Justice Programs seemed especially drawn to the creative economy. A career in the Arts offers these students an outlet for their needed self expression. It’s also traditionally been a field that has been accepting of justice impacted individuals.
Supporting our students who are interested in the creative sector has a lot of benefits. It allows our students to pursue a place in the workforce that aligns with their personal values. It also allows them to engage in personal expression and gives them a way to amplify their voice that is hard to find in other career paths. All of these things together go to create better conditions for our students’ mental health and allow them to lead a lifetime of wellbeing.
Especially now, in the age of A.I., it is important to recognize that our students’ creativity, critical thinking, and other “human” skills remain valuable and irreplaceable…. As technology continues to evolve and A.I. takes on more tasks, the ability to think independently/intentionally, express original ideas, collaborate, solve problems, and understand the world from different perspectives becomes even more important.
We are excited to explore and build out structures that will help our students who are interested in pursuing career paths in the creative economy. We hope that by supporting our students in these ways, others will see the success and follow. It’s important to build a collective understanding that the creative workforce has an important role in the modern economy. That is why it is important that we champion our students’ successes, so we can transform something local into national change.



































